{"id":15317,"date":"2025-09-04T09:04:46","date_gmt":"2025-09-04T09:04:46","guid":{"rendered":"https:\/\/brp.de\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/"},"modified":"2025-09-11T15:34:58","modified_gmt":"2025-09-11T15:34:58","slug":"formmarken-im-fokus-thomas-janssen-im-swr-interview","status":"publish","type":"post","link":"https:\/\/brp.de\/en\/updates\/news\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/","title":{"rendered":"Focus on form: Thomas Janssen, interviewed by SWR"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

SWR interviewed lawyer Thomas Janssen about a current trademark law case. The focus is on the question of how far the protection of a square packaging shape for chocolate bars, registered as a 3D trademark on the basis of market penetration, extends and whether this protection can also be asserted by the trademark owner against similar products, such as square-packaged oat bars. <\/p>\n","protected":false},"author":10,"featured_media":15279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524,275,258,294,307],"tags":[],"focus-topic-posts":[],"yoast_head":"\nBRP RENAUD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus on form: Thomas Janssen, interviewed by SWR - BRP RENAUD\" \/>\n<meta property=\"og:description\" content=\"SWR interviewed lawyer Thomas Janssen about a current trademark law case. The focus is on the question of how far the protection of a square packaging shape for chocolate bars, registered as a 3D trademark on the basis of market penetration, extends and whether this protection can also be asserted by the trademark owner against similar products, such as square-packaged oat bars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"BRP RENAUD\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T09:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T15:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brp.de\/wp-content\/uploads\/2025\/09\/Website-News-Vorschaubild-Thomas-Janssen_1920x940px-1024x501.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oksana Skolna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oksana Skolna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\"},\"author\":{\"name\":\"Oksana Skolna\",\"@id\":\"https:\/\/brp.de\/#\/schema\/person\/f8e115eecc6147bf846a3877d96d74a4\"},\"headline\":\"Focus on form: Thomas Janssen, interviewed by SWR\",\"datePublished\":\"2025-09-04T09:04:46+00:00\",\"dateModified\":\"2025-09-11T15:34:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\/\/brp.de\/#organization\"},\"articleSection\":[\"Intellectual Property Law\",\"Law Firm News\",\"News\",\"Trademark Law\",\"Unfair Competition Law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\",\"url\":\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\",\"name\":\"Focus on form: Thomas Janssen, interviewed by SWR - BRP RENAUD\",\"isPartOf\":{\"@id\":\"https:\/\/brp.de\/#website\"},\"datePublished\":\"2025-09-04T09:04:46+00:00\",\"dateModified\":\"2025-09-11T15:34:58+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brp.de\/#website\",\"url\":\"https:\/\/brp.de\/\",\"name\":\"BRP RENAUD\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brp.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brp.de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brp.de\/#organization\",\"name\":\"BRP RENAUD\",\"url\":\"https:\/\/brp.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brp.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brp.de\/wp-content\/uploads\/2023\/05\/brp_logo_einzeilig_4c-2.jpg\",\"contentUrl\":\"https:\/\/brp.de\/wp-content\/uploads\/2023\/05\/brp_logo_einzeilig_4c-2.jpg\",\"width\":1691,\"height\":239,\"caption\":\"BRP RENAUD\"},\"image\":{\"@id\":\"https:\/\/brp.de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brp.de\/#\/schema\/person\/f8e115eecc6147bf846a3877d96d74a4\",\"name\":\"Oksana Skolna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brp.de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50c3a1407a77b47b343341b4c8e16959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50c3a1407a77b47b343341b4c8e16959?s=96&d=mm&r=g\",\"caption\":\"Oksana Skolna\"},\"url\":\"https:\/\/brp.de\/en\/author\/oksana-skolna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BRP RENAUD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brp.de\/en\/formmarken-im-fokus-thomas-janssen-im-swr-interview\/","og_locale":"en_US","og_type":"article","og_title":"Focus on form: Thomas Janssen, interviewed by SWR - BRP RENAUD","og_description":"SWR interviewed lawyer Thomas Janssen about a current trademark law case. 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